Spring-cleaning the office we came across this press article from 1998 about interviews. After 26 years in the industry, we couldn’t resist reflecting on what has changed and what still holds true in today’s competitive and fast-evolving professional landscape.
🔑 Non-verbal Cues Still Matter:
Back then, hiring managers judged candidates 70% on appearance, 23% on voice, and
only 7% on words. Today, strong nonverbal communication is still crucial—whether on
Zoom or in person. Eye contact, open gestures, and an engaging tone can make all the
difference in creating a connection.
đź‘” Dress for the Role, Not the Rule:
The 1998 advice was to wear a simple suit and follow through on bags, coats and
shoes, but today, personal branding matters just as much as being polished. Think
about the company culture:
Creative agency? A stylish, professional edge shows you understand their vibe.
Corporate setting? A more traditional outfit reflects attention to detail.
Dressing appropriately and thoughtfully signals effort and shows you’ve done your
homework.
đź“Ś Visualisation and Confidence:
Candidates were once advised to write down positive thoughts to boost self-esteem.
Today, this practice has evolved into journaling, visualisation, and even mood
boarding. These tools are not only great for confidence-building but can also help you
structure your goals and ideas before you walk into the room.
✨ Why Effort Still Wins:
Employers want candidates who can combine confidence with preparation. Show
them you’ve gone beyond surface-level research.
For example:
·Reference their latest campaigns or projects to demonstrate your interest.
·Share tailored ideas or examples of your past work to show how you can bring
value.
·Be authentic—hiring managers appreciate honesty and enthusiasm over rehearsed
perfection.
đź’ˇ Takeaway:
While interviews have evolved, the core principles of making a great first impression
haven’t changed: preparation, effort, and authenticity. Blend timeless advice with
modern insights, and you’ll stand out in any industry.
