The Client: Strategem, a highly dynamic and progressive consultancy business formed in 2000, delivered marketing and commercial services support under UKTI, EU Economic Trade, Northwest Development Association and Welsh DA programmes, helping companies identify new markets, expand and manage organisational change.
The Brief: To identify and recruit Marketing Project Managers and other specialist staff to join dedicated sector teams at Strategem.
The Methodology: Using a carefully planned but innovative ‘thinking outside the box’ approach, Jobs-in-Marketing successfully recruited a total of over 40 marketers for Strategem from 2000 to 2004, identifying candidates at all levels to match the particular needs of each vacancy – whether it be strategic, client-facing, research based or administrative. Because of the unique nature of Strategem’s business, the requirement was occasionally for a candidate not from a typical marketing background but perhaps with particular commercial and/or specialist industry experience. Our work-personality profiling expertise was frequently utilised to help find the right ‘culture fit’ for the team.
The Outcome: Strategem grew from a 15-person operation in 2000 to a £18m turnover business with over 50 staff in 2006, when it was acquired by Enterprise plc. Over the five years of our relationship, the attrition (staff turnover) of employees placed by Jobs-in-Marketing was zero and, upon the sale of the business, the job-retention exceeding the 3-year mark stood at 86%.
